September Market Update

Sep 23, 2026

Happy Fall! 🍁

This past week, the Federal Reserve raised interest rates by 0.25%. President Trump has repeatedly pushed for lower rates, so the decision was notable, as the new Fed Chair, Kevin Warsh, moved in the opposite direction. Given the concerns about Fed independence during his nomination process, I took that as an encouraging sign that the institution will retain its independence.

In other news, for those with a concentrated stock position, I highly suggest this article: The Best Way to Sell a Concentrated Position.

And lastly, the best quote I read from the past month is one I wholeheartedly agree with. It comes from Jo Townsend, the manager of New Zealand’s sovereign wealth fund:

  • “Returns for US equities over the past couple of years are close to double annualized returns for the past 20 years…So we would expect there to be some reversion to the mean at some point.”
  • – Jo Townsend, chief executive of the Guardians of New Zealand Superannuation, which manages New Zealand’s sovereign wealth fund.
From the article: World’s best-performing sovereign wealth fund expects equities pullback. 

Below is my usual collection of charts and personal-finance data points from the past few weeks.

Thanks for reading. I hope you enjoy

Investing / Stock Market
  • 🌎 Stock Performance in 2026 – It’s been a good year, with international stocks continuing to lead the pack:
  • 😱 September Scaries – September is historically the worst month of the year:
  • 💰 Big Tech Spending Spree – Amazon, Meta, Microsoft, and Alphabet are on pace to spend nearly $1 trillion annually, while their free cash flow is projected to turn negative.
  • It goes to show how expensive the AI build out is, even for the world’s most profitable companies.
  • 📈 Consumers Are Investing Too – Investors have already invested ~$1.3 trillion into ETFs this year. That’s nearly as much as all of 2025, which was a record year.
  • It shows how far each stock is trading below its 52-week high. Some well-known names are down a lot. And again, lots of tech:
  • 💪 Beating Expectations – In good news, approximately 87% of S&P 500 companies beat their Q2 expectations, much higher than the long-term average.
  • ✔ Nike Down 75% – Just because most companies are beating expectations, some are not. Nike is doing very poorly.
  • No matter how well known or established a company is, that does not mean their stock will do well.
  • 📈 On The Other Hand… – Nvidia’s quarterly revenue is approaching $100 billion. Amazing growth since only 2023.
  • 🤖 Nvidia vs. Apple – Putting Nvidia’s net income in context, they’ve now earned more in profit over the past year than Apple:
  • 🧐 Pricey? – The chart below shows the number of stocks in the S&P 500 that could be labeled “expensive.”
  • Out of those 500, only 27 fit the description.
  • This is down quite a bit from the Covid-era stock-trading frenzy, when companies like AMC and Gamestop traded at high valuations that didn’t make sense.
  • “The single biggest predictor of whether your retirement is brilliant or bleak has almost nothing to do with your portfolio. It’s your relationships.”
Real Estate
  • “The higher the price band, the more sales volumes are up on a year-over-year basis.”
  • – Conor Sen
Quote of the Month

“Leave the children enough so that they can do anything, but not enough that they can do nothing.”

– Warren Buffett

I hope you found these interesting.

As always, please reach out if you have any questions or would like to connect.

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Past performance is no guarantee of future returns.

The graphs and charts in this commentary are for illustrative purposes only and not indicative of any actual investment. Index returns do not reflect any fees, expenses, or sales charges. It is not possible to invest directly in an index. Stocks are not guaranteed and have been more volatile than other asset classes. Historical returns were the result of certain market factors and events which may not be repeated in the future. Financial professionals are responsible for evaluating investment risks independently and for exercising independent judgement in determining whether investments are appropriate for clients.

This material is intended for information purposes only, and does not constitute investment advice, a recommendation or an offer or solicitation to purchase or sell any securities.

Disclaimer: Investments are not guaranteed and are subject to investment risk, including possible loss of the principal amount invested. Past performance is no guarantee of future results. All allocations and opinions expressed are as of the date of this presentation and subject to change. The information contained herein does not constitute investment advice or a solicitation. Information obtained from 3rd parties is believed to be accurate, but has not been independently verified.

The opinions expressed in this article are for general informational purposes only and are not intended to provide specific advice or recommendations for any individual or on any specific security. The material is presented solely for information purposes and has been gathered from sources believed to be reliable, however Think Different Financial Planning cannot guarantee the accuracy or completeness of such information, and certain information presented here may have been condensed or summarized from its original source. Think Different Financial Planning does not provide tax or legal advice, and nothing contained in these materials should be taken as such. As always please remember investing involves risk and possible loss of principal capital. Advisory services are only offered to clients or prospective clients where Think Different Financial Planning and its representatives are properly licensed or exempt from licensure. No advice may be rendered by Think Different Financial Planning unless a client service agreement is in place.