Conclusion
Keeping fees low is an important component to successful long-term investing.
Those evaluating financial planning professionals should question the value of asset-based fees, and make sure to understand the total overall fee. Then, ask the prospective advisor, “How much time do you expect to spend working with me on an annual basis.” From there, calculate the fees as an average hourly rate.
As a flat-fee financial planner I believe charging an annual retainer is a fairer, more transparent compensation method. It does not cost more to manage a $5,000,000 portfolio versus a $500,000 portfolio. Why should a client pay tens of thousands more to receive the same service and investment portfolio?
This is also not how other established service professionals charge. Would an accountant charge based on your income? Would an estate planner charge based on the size of their estate? No. But this, unfortunately, is the norm in financial planning and investment management.